Continuous monitoring of the targeted, audience-oriented media in the print and on-line sector is an important component of any PR concept. It enables a quantitative analysis as a basis for more in-depth qualitative evaluations (media impact analysis) and documents the status of communications.

With advertising and news media being so diversified in current times, enormous man and money resources need to be expended to track everything that public media reports about your specific industry, company, brand, products, services and those of your competitors within your own geography.

We log every piece of news relevant to your business and your competition. We classify, code, process and report it, as it happens, intelligently.

News log® is a premium Media and PR monitoring service in the Arab world, from OAK, offering you this pertinent news data in an organized mode, at a mere click of a button, while providing:

1. Online access
2. Customized search options
3. Online clip management: archiving and printing
4. Daily email alerts
5. Quantitative and Qualitative analysis
6. Online access
7. Customized search options
8. Online clip management archiving and printing
9. Daily email alerts
10. Quantitative and Qualitative analysis
11. Depending on the customer’s requirements, various analysis tools are used. In addition, we work with
12. renowned service providers from the field of media monitoring. The collected results are combined in our own clipping and monitoring department, analyzed and summarized in a regular report according to the level of detail required.
13. Covering over 1600 publications across the GCC, OAK and Levant markets, our sophisticated monitoring system delivers News Releases, Articles, Features, Product Reviews, Editorials and more right to your desktop. The Easy-access to this sea of information, frees up your staff to focus on more important tasks such as analyzing, and measuring the effectiveness of your communication and subsequently strategizing and implementing.