Our approach to PR polling lets you reach top-tier media through easy and affordable omnibus surveys. Here are just a few of the ways we help our clients:
We write the questionnaire for you. By relying on our knowledge of public opinion, we write the questions most likely to return newsworthy results. This means that you don’t waste omnibus survey questions on concepts unlikely to return useful data. We combine this with our knowledge of the media landscape to make sure that your data isn’t just interesting, but also newsworthy.
We write a Pitch Guide of results. The Pitch Guide shows you how to turn your survey data into a story customized for your target media. It’s written by our Editorial Panel of journalists and PR pros, and includes headlines, pitch angles and “snapshot-style” charts and graphs. This is part of what makes us the best in the industry at using omnibus PR surveys to drive news coverage.
We support you for the life of the data. We’ll proof press materials for data accuracy, answer questions from the media, and do what we can to make sure that you only need to focus on what matters: getting media coverage.
What is the OAK Omnibus ?
The Omnibus is a multi-client shared research vehicle targeted to the general public. The Omnibus is a classic, proven research instrument allowing comparison over time.
Method: Face-to-face interviews with consumers in their households.
Sample: Adults aged 15 years and over (unless otherwise requested by client).
Schedule: The Omnibus is conducted on abi-monthly basis.
Costs: Costs are related to sample size, area and the number and structure of questions included in the survey. Costs can be provided upon request.
What kind of data can Omnibus collect ?
The Omnibus can provide data on virtually any subject of interest for any product or service of relevance to the survey target group. It can investigate issues such as: brand or advertising awareness, recall, usage & attitude data, purchase and consumption habits, perception and image measurements etc.
How are the results delivered ?
Results of the study are available in the form of statistical tables analyzed by the following socioeconomic factors: Gender, Ethnic Group, Age, Income, Area, Education and Occupation, and also basic Media Exposure measures (TV, Print and Radio). The option of a written analysis is available, including multi-variate analysis where appropriate e.g. perceptual mapping, factor analysis, discriminant analysis and cluster analysis.
OAK has recently managed Omnibus projects for :
- A leading Search Engine to understand the Internet usage pattern
- A mobile phone manufacturer exploring preferences and user experience
- A major Toiletries & Cosmetics company, about the attitude of young women across the Gulf and Levant market
- A Food & Beverage manufacturer, looking to launch ‘ready to eat’ product line in the Middle East
- A number of banks exploring customer
No Minimum, No Problem
We’re one of the only firms that doesn’t have a question minimum for our online and telephone omnibus surveys. Whether you field one question or one hundred, you get all of OAK Research’s PR survey services.
Credibility is Key
Our omnibus studies are “nationally representative,” meaning we ensure all key demographics like age, gender, region, income, and ethnicity naturally mirror the U.S. adult population. This is what makes the results credible – an important consideration when pitching media.
Timing is everything
Unlike most market research firms, our telephone and online omnibus surveys are in the field every day of the week, meaning that your questions can be fielded as soon as they are approved – we’re ready when you are. This can shave weeks off of a project schedule, giving you more time to work with the results.
