OAK is Middle East’s most trusted monitoring service for broadcast TV, radio, print, cinema and outdoor media. Our products and services are invaluable tools for advertising agencies, account planners, media houses, auditors and marketers. We offer the most comprehensive and in-depth coverage in the 13 media markets covering GCC

We enable our clients to make informed decisions on media and marketing strategies by measuring advertising activities by spend, creative, channel and type of media, both on and offline. We provide the media industry with the competitor intelligence to understand their share of voice, shape their campaigns, optimize planning and drive sales. Leading agencies, advertisers and media owners all use our data to create more effective plans, to enhance campaign performance and for alerts about what competitors are doing.

OAK monitors a comprehensive list of Television, Radio, Cinema, Newspapers, Magazines, and Billboards across the region using our wide network of 10 fully equipped offices. Our invaluable monitoring archives consisting of actual clips (tvc’s and press scans), monitoring notes, summary notes and transcripts, turning piles of press cuttings, television and radio tapes into clear and concise manageable information.

Our satisfied clients subscribe to our monitoring service:

1. To track message delivery
2. To compare and measure regional performance of media vehicles
3. To get timely alerts for competitions’ creative’s
4. To fine-tune the targeting of advertising campaigns
5. To evaluate agencies’ creative performance
6. To improve the effectiveness of campaigning measures